Chapter 1: It’s Time for a Transformation Plan
Welcome to the Premiere Chapter of The Marketing Plan Podcast “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in the world are...
View ArticleChapter 2: Four Questions to Create Your Brand Story
If you organize your life around your passion, you can turn you passion into your story and then turn you story into something bigger; something that matters. ~ Blake Mycoskie, founder of Tom’s Shoes...
View ArticleChapter 3: The Four Principles of Customer Relationships That Pay
“It is obvious that when a man runs the wrong way, the more active and swift he is, the further he will go astray.” ~ Sir Frances Bacon In this Chapter of The Marketing Plan Podcast: 1. The Dean...
View ArticleChapter 4: Earning Word-of-Mouth Conversation through Brand Engagement
“To put everything in balance is good, to put everything in harmony is better.” ~Victor Hugo Harmony. This is what a marketing plan is all about, a harmonious presentation of your brand that causes...
View ArticleChapter 5: The 3 Hitches Your Marketing Message Needs if You Want People to...
“The objection to conforming to usages that have become dead to you is that it scatters your force.” ~ Ralph Waldo Emerson “Clear a new field instead of manuring the old; …Do not seek expressions, seek...
View ArticleThe Non-Formula for Creating a Naturally Authentic Great Brand
I grew up a military brat. That meant growing up in a racially and ethnically diverse world. I had two best friends throughout junior high and high school. We played sports together, went through...
View ArticleChapter 6: Technology, Tools, and Resources for Your Marketing Infrastructure
“Let us not look back in anger or forward in fear, but around in awareness.” ~ James Thurber Chapter 6 of The Marketing Plan Podcast is about implementing your marketing plan. The Dean reveals his...
View ArticleChapter 7: Who’s Responsible For Brand Building?
Chapter 7 of the Marketing Plan Podcast is about the ‘Who’ and ‘How’ of brand building. “Turn from your doubts with horror, as you would from blasphemy; for they are blasphemy.” ~ Hannah Whitall Smith...
View ArticleChapter 8: Improving Your Website Homepage Experience
This Chapter of the Marketing Plan Podcast is about helping customers arriving at your website to understand who you are and what you have to offer. Why this is important: The homepage helps customers...
View ArticleChapter 9: Word of Mouth 101, What Makes a Brand Talkable
This chapter of The Marketing Plan podcast is about building brands that earn word of mouth. Why this is important: You must understand the source of word-of-mouth marketing if you hope to build...
View ArticleWhat Is The Marketing Plan Podcast?
What Is The Marketing Plan Podcast All About?Welcome to The Marketing Plan Podcast – where you’ll find expert marketing advice for business owners and marketers who want REAL results. To be successful,...
View ArticleAll Advertising Works: All Access With Jason Portnoy: Episode 2
The Marketing Plan Podcast Episode 2All Advertising Works: All Access With Jason Portnoy Jason Portnoy is an experienced ad manager. He and his agency successfully manage more than $50M in ad spend for...
View ArticleCreating The Ultimate Marketing Engine With John Jantsch: Episode 3
As a best-selling author and sought-after speaker, John Jantsch is probably one of the most well-known marketing experts. With his multiple best-selling books, including Duct Tape Marketing, The...
View ArticleHow To Build A Thriving Team, Avoid Culture Killers And Stay Balanced All At...
Learn How To Build a Team That Thrives, Keep Your Culture Healthy and Keep Your Sanity!To grow your business, your company, team and culture need to be aligned – and inspired. Taylor Welch, CEO of...
View ArticleYour Clients Are The Star: An Omni-Channel Approach To Digital Marketing With...
Living In An Omni-Channel World: Google's MUM & How Interviewing Your Clients Can Be A Game ChangerLearn SEO and omni-channel marketing strategies from SEO guru and podcaster, Erin Sparks! Erin...
View ArticleVideos. Coaching. Network Marketing. Oh, My! With Ray Higdon: Episode 6
Videos. Coaching. Network Marketing. Oh, My! With Ray Higdon: Episode 6Ray Higdon wasn’t always a multimillionaire. Nope. Years ago, he was a successful real estate investor, but the bottom fell out...
View ArticleSimplifying Marketing to Get Results with Marcus Murphy: Episode 7
In this episode, we interview sales and marketing expert, Marcus Murphy. Marcus has more than 10 years' experience in sales and marketing at several different companies. He is also an AMAZING public...
View ArticleGetting Reel With The Instagram Expert, Sue B Zimmerman: Episode 8
Getting Reel With The Instagram Expert, Sue B Zimmerman: Episode 8If you’re an Instagram user and want to grow your business or audience on Instagram, listening to this episode with The Instagram Queen...
View ArticleThe Wizard Of All Things Digital Marketing With Rand Fishkin: Episode 9
In this episode of The Marketing Plan Podcast, we interview digital marketing guru Rand Fishkin. Rand is well known in the SEO industry for starting one of the most popular SEO-related websites,...
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